Caliber

For this project, I created a conceptual branding and product line for writing utensils including a mechanical pencil, colored mechanical pencils, and a calligraphy pen, aiming to blend high quality with affordability in a sleek, minimalist design. I chose a sophisticated palette of royal green and light yellow to appeal to both professionals and casual users. Utilizing Adobe Dimension, I produced 3D mockups for the products, packaging, and display units, which allowed me to practically apply design principles and visually communicate how these items might look in a real-world setting. This exercise provided valuable insights into developing a cohesive brand identity and understanding market appeal.