Caliber
Consumable Product and Brand Creation
Design Challenge
The task was to create a new brand identity for a line of professional- grade writing tools that are both affordable and sophisticated. The challenge was to appeal to young adult creatives, including students and early-career professionals aged 18-30, who seek high-quality tools without the premium price tag. The branding needed to strike a balance between elegance and accessibility, positioning the product as a must- have for creatives while maintaining an approachable price point.
Design Solution
The brand was developed using sleek, minimalist design elements to reflect sophistication while ensuring affordability remains at the forefront. A serif font paired with a refined color palette created a sense of elegance and professionalism, resonating with the target audience of young creatives. The clean, memorable logo and consistent visual identity were applied across product packaging and promotional materials to highlight the quality and sleek design of the writing tools. This cohesive approach effectively communicates both the high-end feel and budget-friendly nature of the product.
