Growth In Every Cup
Illustration and Branding
Design Challenge
The Kookaburra, a local coffee shop known for coffee, espresso, and Aussie pies, needed a branded campaign to highlight its mission of fostering personal and community growth. Their target audience, professionals and creatives aged 25-44, values artisanal coffee and cozy spaces for work or relaxation. The challenge was to create a campaign that showcased The Kookaburra as more than a coffee shop; emphasizing community impact.
Design Solution
The “Growth in Every Cup” campaign turned coffee drinking into a symbol of growth, both personal and communal. With a linocut-style coffee plant logo and cups featuring motivational quotes and illustations, the campaign created touchpoints that aligned with the audience’s values. Through the cups, in-store posters and a dedicated landing page, The Kookaburra reinforced its mission by donating a portion of every purchase to Heart of Florida United Way. This charity, focused on providing resources and education for personal development and community upliftment, perfectly aligned with the campaign’s ethos, ensuring every cup contributed to a greater cause.
